Objectives Of A Co Operative Society Commerce Essay

Objectives Of A Co Operative Society Commerce screenAnand Milk Union Ltd. was founded in 1946 and is brand which is managed by Gujarat Cooperative Milk selling Federation Ltd an Indian cooperative organisation (GCMMF), which today is jointly allow by 3.3 poor boyion take out stimulaters in Gujarat, India. It spurred the white revolution in india which in turn made India the largest producer of milk and milk intersection points in the world. Its annual turnover in the year 2011-2012 reached to US$ 2.5 billion. Its daily milk procurement is nearly 13 million lit from 16,117 village milk cooperative societies.GCMMF has at present receive the largest exporter of India. Many of its products are lendable in countries like USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia.Since the mid 1990s AMUL has entered areas that are not directly related to its nerve center business. Its entry into the field of frozen products was quite successful as it was able to capture a large market share in quite a short while.Over the last five and a half decades, dairy cooperatives have created an economic network that links 3.1 million village milk producers with millions of consumers in India.Its products range frommilk, butter, ghee,cheese, Masti Dahi, Yoghurt, justtermilkchocolate,ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Nutramul brand and others. In January 2006, it launched Indias first sports drink Stamina, which plans to compete with Coco-Cola, Pepsi, Gatorade etc. It also introduced Kool Koko, a a chocolate milk brand extending its product offering in the milk products segment. Its sugar free pro-biotic ice cream won The International Dairy Federation Marketing Award in 2007.logo Of The Company2.1 NATURE OF THE COMPANYThe name Amul itself indicates that it is a co-operative union. There are various types of co-operative baseball club which are asunder(1) Producers or manufactures co-operative society(2) Consumer co-operative society(3) Housing co-operative society(4) co-operative farming(5) co-operative credit solvencyThis firm is the firm of association in which person combine together toformasocietyforthepurposeofmanufacturinggoods.Althoughitis parliamentary management of industrial production. This is useful where large capital is neither necessary nor much technical and expert knowledge of themanagement is needed. In India some of the Sugar mill and ginning mills are running under this formation. Dairies are also adopting co-operating format.Amul is the producers co-operative society.ORGANISATION STRUCTURE- government Structure is divided into two partsExternal Organization StructureInternal Organization Structure1.External Organization StructureExternal Organization Structure is the organization structure that affects the organization from the outside.State Level Marketing FederationDistrict Milk Product Union Ltd.Village Milk Product Union Ltd.VillagersAs we know, GCMMF is a unit of Gujurat Milk Marketing Federation, which is a co-operative organization. The villagers of more than 10000 villages of Gujarat are the bases of this structure. They all make village milk producers union, district level milk producers union and then a state level marketing federation is established. The structure is a line relationship, which provides easy way to operation. It also provides better communication between two stages..2.Internal Organization StructureThe adjacent is internal organization chart of Amul chairpersonManaging DirectorGeneral ManagerAssistant General ManagerFinance Dept. Production Dept Marketing Dept. gross revenue get Dept Personnel Dept.Senior Manager Senior Manager Senior Manager Senior Manager Senior ManagerFinance Mana. Production Mana. Marketing mana. Sales Mana. Personnel ManagerAccounting officer Marketing Officer P.R.F Officers Supervisors F.S.R Salesman ExecutiveAsystematicwelldefinedorganizationalstructureplaysavital roleprovides consum mate information to the top-level management. An organization structure defines a clear-cut line of authorities responsibilities among the employees of GCMMF. The Organization structure of Amul is well-arranged structure. At a glance a person preempt completely come to know aboutthe organization structure.Amulisleadedbythedirectorunderhimfivebranchesviz.Factory,Marketing,Accounts, Purchase, Human Resources Department. Factory department has a separate general manager under him there are six braches viz.Production,Stores,Distribution,ColdStorage,Quality,andDeep-freezing.This department takes care of thefactory work .Marketing department has regional elderly marketing manager and under him there is a regional manager. This department takes careof the marketing aspects of Amul.Accountsdepartmenttakescareregardingaccountsi.e.day-to-daywork.Undertheaccountant there is 1 clerk. Purchase department takes care regarding the purchase of raw materials and many other things.2.3 OBJECTIVES OF THE ORGANISATIONEvery organization is set up with some objectives to fulfill. The objectives may be social, economic, national and human.Amul was also set up with some basic objectives to fulfill including all social, economic, national and human objectives.Following are the objectives of AmulSocial ObjectivesAmul has an objective to grant goods with best of quality and purity at very reasonable rates.It helped to reduce malpractices carried out by merchants and milk traders.Its White revolution made a commodious contribution to the alleviation of poverty and famine levels from levels that were dangerously lowNational ObjectivesAmul has helped India to increase its production of milk by 40 million metric tonnes and become the country with the most milk production all over the worldTo increase the foreign exchange of the country by exporting the milk productsTo produce products according to national prioritiesTo help improve the health and nutrition of many within the country.Hu man ObjectivesTo help the villagers associated with Amul to sell their milk productsTo provide good work conditions to the employeesTo provide growth opportunities to the backward and unprivileged villagersTo provide job satisfaction to the employeesEconomic ObjectivesExpansion of distribution network.Creative and Unique marketing strategies.Optimum utilization of available resources.Creation and expansion of loyal customer base.Even though the basic objective is not to make profit, some profits are still to be made so as to survive and expand.3.1 CONCLUSIONThe Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,246 dairy cooperative societies across the country. Their milk is processed in 177 District Co-operative Unions and marketed by 22 State Marketing Federations, ensuring a better life for millions.Someone beautifully said that when you buy from small shops, you are not helping a MNC CEO buy a terce vacation home, but helping a little girl get school education, a little boy get his cricket bat, a mommy put food on the table or a family repay a housing loan. It is this India that we need to believe in and care for.-CHAIRMAN SPEECH at the 38th Annual General Body Meeting held on 31st May, 2012.We would sincerely like to thank our business studies teacher for giving us this disgorge as it has enriched and enhanced our knowledge about cooperative socities.ACTUAL FINDINGSThe managers at Amul provided us with alot of information as to how and when it was formed. It all began when milk became a symbol of protest. The fork up of Amul was inspired by the freedom movement and was founded in 1946 to stop the exploitation by middlemen.The seeds of Amul were sown more than 65 years ago in Anand, a small town in Gujarat, western India. Angered by the manipulative practices of the local trade cartel, the farmers of Anand approached the great Indian patriot Sardar Vallabhbhai P atel for a solution. He hash out them to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.In 1946, the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration and guidance of great leaders like Sardar Patel, Morarji Desai and Tribhuvandas Patel, they formed their own cooperative.Amul grew from strength to strength since then and there was no looking back. The then Prime Minister of India, Lal Bahadur Shastri decided that the same approach should become the basis of a National Dairy Development policy. He understood that the success of Amul could be attributed to the following factors The farmers owned the diary, their elected representatives managed the village societies and the district union, and they employed professionals to operate the diary and manage its business.The cooperatives were sensitive to the needs of farmers and responsive to their dema nds.At his instance in 1965 the National Dairy Development Board was set up with the basic objective of replicating the Amul model. Dr. Kurien was chosen to head the institution as its Chairman and asked to replicate this model throughout the country.The managers even provided us with additional information about the amul model-The brand name Amul means AMULYA. This word derived from the Sanskrit word AMULYA which means PRICELESS. Amul products have been in use in millions of homessince 1946. Amul butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India.Today Amul is a symbol of many things like of the high quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing labour of a farmers organization. And have a proven model for diary development (ANAND PATTERN).At the initial stage only 250 litres of milk was collected every day.But with the growing awareness of the benefits of the coorperativeness, the collection of milk increased. Today Amul collects 11 lakhs liters of milk every day, representing growth of 6.09 percent.3.3 VIPER REPORT