Do Bad Parents Create Mass Murderers Essay - 1488 Words

Since the Jack the Ripper murders of 1888 in Whitechapel, London, the incidence of serial killers had increased at a steady rate. Names such as Charles Manson, John Wayne Gacy, Ted Bundy and Myra Hindley strike fear and horror into the hearts of normal people who cannot comprehend the subhuman actions of such violent people. Arguments still continue as to what drives these people to kill. Many believe that bad parenting and traumatic childhood experiences are a major factor in creating a serial killer, while others believe they are simply born evil, and that no amount of either good or bad parenting can change their basic personality. Statistically, the average serial killer is a white male†¦show more content†¦Years later, Fred and his wife Rose were eventually found to have raped and murdered at least seven girls, one of which was their own daughter. Charles Mansons prostitute mother Kathy Maddox, indifferently declared his name as No Name Maddox on his birth certificate. She hoisted him off on relatives, and in one story, famous but probably untrue, she traded the infant Charlie for a pitcher of beer. When he was sent to live with his aunt, his uncle told him he was a sissy, and punished him by sending him to school dressed as a girl. This humiliation obviously had a huge dramatic impact on Mansons life, making him strike back at society later in life. These are all typical examples of how a severely traumatic childhood can have devastating result in later life. Serial killer Ed Kemper actually blamed his mother for all his murders and rapes. While in custody Kemper stated that Those girls are dead because of the way my mother raised her son. Kempers practice was to beat violently, behead and sexually assault attractive young girls of the type his mother taunted he would never date. Kemper eventually killed his mother in this same way. In some cases, the abuse of children by their parents is barbaric, and it seems little wonder that anything but a fledgling serial killer would come fromShow MoreRelatedSerial Killers : Born Or Created?1658 Words   |  7 Pagestaken by one of the most infamous serial killers in the history of the United States; Jeffrey Lionel Dahmer. Jeffrey Dahmer was much more than a murderer; he raped, ate, and sometimes preserved certain body parts of his victims. But, why? What drove this man to commit such gory and violent crimes? As a child, Dahmer experienced severe negligence by his parents. His mother was a stay-at-home mom (and psychologically ill) and his father was a student at Marquette University. Jeffery’s father traveled forRead MoreMass Shootings Essay1505 Words   |  7 PagesCan We Prevent Mass Shootings? There is an assumption that if you understand the minds of serial killers, or persons who commit mass shootings, that it may help prevent mass shootings. â€Å"Mass shootings are not on the rise, but have held steady over three decades, randomly clustering in time to trick our brains into finding a pattern of increase where none actually exists† (Shermer 3). Mass shootings happen at varying times without rhyme or reason. Some think that a psychological disorder or some geneticRead MoreThe Death Penalty Should Not Deserve A Second Chance1281 Words   |  6 Pageschild goes into a shop and steals goods; the child will be punished for committing the crime because what he has done is wrong and there will be consequences for his actions. As the child grows up they will have learnt from the teachings of their parents or someone they look up to about what is right and what is wrong, therefore the person should know what is seen as morally right or wrong. For people committing first degree murder, child molestation and rape for example it has been proven time andRead MoreThe Death Penalty Should Not Deserve A Second Chance1322 Words   |  6 Pageschild goes into a shop and steals goods; the child will be punished for committing the crime because what he has done is wrong and there will be consequences for his actions. As the child grows up they will have learnt from the teachings of their parents or someone they look up to about what is right and what is wrong, therefore the person should know what is seen as morally right or wrong. For people committing first degree murder, child molestation and rape for example it has been proven time andRead MoreNature vs Nurture1880 Words   |  8 Pageshave such a deep interest in killers, we often do not know how to differentiate between them. All too often, we label anybody who has killed a few people as a serial killer, but that is not the case. There are many different typographies of killers, but the main classifications are mass murderer, serial killer, gain serial killer and spree killer. The first typography that we will look at is mass murderer. For a killer to be labeled as a mass murderer, he must kill at least four people at one timeRead MoreThe Importance Of Banning Assault Weapons950 Words   |  4 Pageswhy can they not just ban assault rifles so us civilians do not have to worry about this happening. Banning assault rifles would create so much relief regarding safety because if the government were to ban them, that ability to go on mass shootings would not be occurring because of the fact that hand weapons have less bullets and mainly are used for safety. Opposing the assault rifles, they are largely used armor holding lots of bullets. Why do someone need heavy artillery like that for in this worldRead MoreChristianity, Judaism, And Islam1567 Words   |  7 PagesFor example, a recent scientific break through is the ability to change the structure of genes in plants modifying them to grow faster, need less water, or resist disease. The theories that are u sed to do this could be applied to humans or animals, which leads to debates about whether we should do this or not. This leads into the final point of discussion for this paper; making decisions for others because we believe we know best. Whether it’s an empire discovering an indigenous people and seeingRead MoreVideogames Persuasive Speech1832 Words   |  8 PagesTelevision is being criticized by showing images of violence and aggression, music is being ridiculed for explicit lyrics, and within the last decade the issue of videogame violence and children has come to the attention of the mass media. The media, politicians, and many parents are blaming videogames for violent acts among children and those less than 18 years of age. But could videogames be the sole cause of violent crimes among children? In the fall of 2005 I took a course here at Coker calledRead MoreEssay on Media Violence: Censorship Not Needed1591 Words   |  7 Pageshotly debated topic. What type o f effects and whom they affect are the most argued aspects of the discussion.    One of the recent violent acts committed by minors was the massacre at Columbine High School. Later it was revealed that the murderers had listened to Marilyn Manson, played violent computer games (such as Doom), and watched The Basketball Diaries in which the lead character slaughtered his classmates and teacher in a very similar manner to the way the Columbine boys later did (TorrRead MoreObesity : A Silent Killer Invading Many Countries Across The World Essay1000 Words   |  4 PagesMichael Mosura Mr. Johnston English II 19 October 2016 Obesity There is a silent killer invading many countries across the world. The elusive murderer is called obesity. Obesity can be caused and prevented several ways. The health risks caused by obesity get worse the more obese people are or the higher Body Mass Index (BMI) people have. Many diseases and life-threatening problems occur while obese. Obesity, a plague that is infecting millions every year, is caused by several personal habits and

The Native American Pursuit Of Justice - 857 Words

The Native American Pursuit of Justice â€Å"Banishment from the homeland, the diaspora of a nation, the exile of a people, and ongoing colonization- these are the legacies Minnesotans and Americans have left† (waziyatawin 17). As a society, our wrongdoings towards the Native American people are irreversible. Yet, it is important to do as much as we can as a society to justify our wrong doings. Gaining knowledge about the injustices society and colonialism has committed on the Native American way of life in Minnesota, brings a responsibility of awareness and action to achieve justice for the Native American community. While learning about the evils done to the Native Americans, there comes a responsibility to use that knowledge. As a person becomes aware of how unjust the acts were towards Native Americans, it is morally right to do something with that knowledge. The United States people owe it to the Native American community to have this knowledge. Information about unfair a nd forced treaties and acts, the cruelness of the United States government, and the genocide of the Native American culture should be widespread. according to What Does Justice Look Like? â€Å"America has yet to keep one Indian treaty or agreement despite the fact that the United States Government signed over four hundred such treaties and agreements with Indian tribes† (Waziyatawin 29). This is just an example of the unfairness Native Americans were treated with. It is crucial that this information likeShow MoreRelatedNative American And Native Americans950 Words   |  4 Pagescountries went through imperialism, reconstruction and wars to pursuit their freedom. Native American’s embarked on new discoveries in America, which began conflicts with White Americans wanting control over what Native American had. Native Americans believed in freedom for the nation, but things began to change for them, when White American passed the Indians removal act. African American a nd Native American had similar experiences to pursuit their freedom. Both races were treated like they didn’t existRead MoreRacism : The Criminal Justice System1040 Words   |  5 PagesMr. Andrew Bagley PLS 213 American Federal Government-Online 25th November 2015 Racism in Our Criminal Justice System There are many different types of unlawful racism in the criminal justice system. It goes from back in the early part of our great nation’s birth to the killing of Martin Luther King Jr. to Ferguson, Missouri. The path that racism takes is from old time’s point of view. The way to clear up racism in our criminal justice system is simple and easy. Americans need to fully understandRead MoreRelationships And Culture Of Early 19th Century America And Their Ramifications1526 Words   |  7 Pagesliberty, and the pursuit of happiness. As a consequence of the formation of the country and its promises, several diverse groups had flocked to the new world to enjoy new lives of prosperity, success, and guaranteed justice. Some of these groups, in particular, had been somewhat vulnerable during the time period, given the context of the simultaneous events, including various conflicts around the world. Namely, these groups of people had been women, Native Americans, and Africa n Americans. NotwithstandingRead MoreEssay about The Criticism of Social Contract Theories1232 Words   |  5 Pagesï » ¿Tatum Schneidmiller Justice Theory Assignment #1 Ward Churchills criticism of social contract theory clearly applies to classic social contract theories that we discussed.   However, Rawls adds the veil of ignorance concept to his more modern social contract theory.   A) Explain the basics of Rawls and Churchills arguments and how they each criticize classic social contract theories.   B) Discuss whether or not Churchills argument applies to Rawls modification and explain how and why it doesRead MoreDemocratic Ideals Shaped America And The Pursuit Of Happiness1557 Words   |  7 PagesIdeals. American society still functions with these Common Ideals. Life, liberty and the Pursuit of happiness, The Common good, Justice, Equality, Diversity, Truth, Popular Sovereignty, Patriotism are all part of the Democratic ideals. If the United states did not have these ideas our country would not be a country. There are seven words that pop into individuals head when you are discussing the Constitution, Life, liberty and the Pursuit of happiness. A meaning of life is That as americans weRead More Social inequality in 1820s Essay1385 Words   |  6 Pagessocial and racial inequality in all American history. The Declaration of Independence states, We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. This infamous passage written by Thomas Jefferson on July 4th, 1776, states that ALL men are created equal and are entitled to Life, Liberty, and the pursuit of Happiness. Although this statementRead MoreRacial Identity And Ethnicity Identity1626 Words   |  7 Pagesracial identity and ethnicity identity by going to school with various people. I then describe how the aspects of my gender identity and racial identity did and did not influence my leisure and life pursuits. My racial identity and gender identity did not influence much of my leisure and life pursuits in my life, I was mostly influenced by my upbringing. Identity Realization Identity is considered to be defined as a person’s personal sense of themselves, in which describes them for whoRead MoreThe Greatest Man Of The Great American Nation Essay1624 Words   |  7 PagesBenjamin Franklin and John Quincy Adams – these two mortal men laid the foundation for the great American nation. Since his own lifetime, Benjamin Franklin has been an American icon for success. During his life, many deemed Franklin the greatest man of the new world, and perhaps the best known in the entire world. Today, his portrait centers the American $100 bill. Franklin worked hard for his success and earned the rewards of fame and fortune accordingly. While alive, Franklin lobbied for â€Å"indefiniteRead MoreFederal Indian Policy : The Indian Removal Act Of 18301584 Words   |  7 PagesFederal Indian Policy Native American’s have always been the aspect that shapes our culture and history today. The rise of the new world started with the discovery of the land of which the Native Americans resided. They are referred to as the indigenous people because they were the people who lived and survived off this land first. The Native Americans have a unique culture that consisted of a bond with nature. They had similar gender roles just like the white population. The men were hunters, warriorsRead More Government and Politics - Time to Stop Lying Essay901 Words   |  4 Pagesbeen nurtured from day one of the founding of this country.    We see constant hypocrisy in the history of this country, and a history of so-called leaders too weak and shameful to admit their wrongs and attempt to create some truth and justice. From the make-up of our Founding Fathers to the men in power today, we can not take genuine pride and we do not wish to follow in these footsteps. We know that, as voters, we do not have any real power of decision or choice. We know that we are

Professional Practice Preparation for Health- myassignmenthelp

Question: Discuss about theProfessional Practice Preparation for Health and Social. Answer: The recruitment process in every discipline is important as it gives an insight of the strength and weakness. Every profession has processes that are distinct in their own way. In the recruitment of nursing as a discipline, many factors are considered in order to issue the license of a nurse. This process begins with qualifications at the beginning of the academic program. First and foremost in order to join the nursing profession papers are critically examined by the concerned academic board (Danielson, 2007). This is to ensure that the student undertaking the course should meet the minimum requirements. Science subjects and mathematics are essential due to the practice required. I completely concur with the admission process having in mind that the health faculty is critical to the lives of citizens. More often than not cases of negligence have been witnessed due to leniency in the admission process (Atwal Jones, 2009). In addition, quack practitioner cases and health malpractices have been reduced. However where I slightly differ is that sometimes a student may not be good in science and mathematics, but have the passion for nursing. In such cases, it would be quite unfair to deny the student chance to train as a nurse. Moreover, it is not applicable to judge a student basing on the high school academic credentials. This is because at times their improvement escalates in the higher learning level. When it comes to the interview process, nursing has a transparent and professional observance to those seeking the job (Danielson Axtell, 2009). This is because at this stage nurses have undergone a thorough training and ethical observance. It is beyond reasonable doubt that every nurse has the skills of handling the sick due to the exposure of several ill health cases. The nursing interview will depend on the health employer, for instance, the private sector will differ from the public (Franklin, 2000). The national government has an interview which is in conjunction with the ministry of health. Screening interview in nursing is conducted by the human resources professional. It is a type of interview that is engaged with a call from the employer to reduce the number of applicants to the job. Here the nurse in question is required to have their resume at hand in a place where there are no distractions. Another form of interview is selection interview, which is usually conducted by t he health supervisor. It is mostly carried out after the first interview with the job seeker having satisfied the health organization. series interview will involve a number of staff members who will meet with the nurse looking for the job. It is most common to nurses seeking senior management positions. Lastly on the interview part, is the panel interview whereby the nurse faces individuals from various departments. The psychometric tests in nursing will always be based on the literacy, psychological, and personality traits. It is important to assist in the formulation of psychological and identification of stress areas. The intelligence of the nurse will be determined and also job reliability on emergency cases. The Myers Briggs Type Indicator (MBTI) is the most widely used and reliable personality assessment in the world. It should be noted that over 50 years of research MBTI has played a critical role in the human management in terms of career and behavioral development. It mostly focuses on the psychological on how people perceive the world around them and the decisions they make. It is an analysis that was founded by Katherine Cook Briggs. MBTI emphasizes that people have different preferences on sensation, intuition, feeling and thinking. As a matter of fact, everyone in the universe differs on various biological and intellectual aspects. For example, in the workplace people with introversion show lower levels of workplace well-being as compared to those of extraversion (Hanton Mellalieu, 2013). Those with ISTP (Introversion, sensing, thinking, perceiving; show the level of thinking in the workplace. This means that the role they play in the workplace is of low standards. On the contra ry extraversion intuition feeling perceiving ENFP has the highest level of thinking and wellbeing. Looking at my MBTI type, I consider being in the ISTP and ENFP in a way .For instance, when it comes to issues related to social behavior I am always on the forefront to engage in interactions which is an extrovert behavior. It is also accompanied by providing solutions to students problems. I find it easy to interact with a student who helps in boosting self-esteem and happiness. However, I have had a self personally test and discovered that on matters regarding life challenges; I am quite the introvert because I find it hard to open up on matters of psychological torture (Compton Baizerman, n.d.). Furthermore many at times I engage in reading many pages of journals and books. When I feel that something bothers me a lot, Id rather think about it than open up to someone. More often than not I have only opened to someone I trust in very few instances. On the issue of thinking I have learned some concepts from the environment and social aspects of people. On the other hand, when it co mes to judging I have always relied on introversion (Kulshrestha, 2012). For instance, this might be political, social or economic issues. Rarely would I have aired my opinion publicly because of the fear of conflict and victimization. On the issue of acting based on a certain situation, I will always be action-orientated or thought oriented. It should be noted in this case that when it comes to making a decision, it will entirely depend on the time and situation. Most of the impulse decisions I make are generally action oriented which might be a talk or body movement. When it comes to sensing and intuition, it will depend if I trust the information. Just as MBTI puts it, I would rather use sensing which will mean that there is a deeper acknowledgment of facts. On the other hand on thinking and feeling are important in rational decisions. After looking deeper into my self-awareness most of the time, I have made decisions based on feeling because of empathy. The lessons I learned he re is that at times emotions tend to cloud judgment. Postgraduate course in nursing is very important to the health sector in the nation and globe contribution. It should be noted that most nurses in the world today engage in diploma and degree programs in nursing. Not only is the number of patients more but also the demand and care. The nursing job requires attention in the night and day which makes it difficult to engage in postgraduate studies (JOHNSON, 2016). Internationally, Kenya to be precise the ratio of the nurses to the population is 83: 10,000 which is way below the world health organization recommendation. The nurses who have undergone postgraduate studies have the upper hand in providing mentorship and skills to inexperienced nurses. Over the recent years, it has been noted that a Masters course in nursing is important because it provides specialization of the course. Secondly, it is an opportunity whereby the nurse gets better pay which helps in building the economy with a wider range of investment. Having a postgraduate program means that; a nurse is in line with the changes in time in regard to the licensing laws. In the globe today, most nurses who have advanced past a Bachelors degree have more flexible work schedules. It is also clear that advancing in the nursing field means that a greater professional network is built. However Postgraduate course in nursing has had a share of challenges; for instance, the fees required for the program is quite an expensive bearing with the fact that most nurses have families to provide for. This makes it strenuous to balance money for family needs and academics. In the long run, it leads to frustrations and acquisition of loans (Fraser, 2016). Another challenge is that to some nurses in different parts of the globe the countries are involved warfare. Having a politically unstable nation; means that the nurse's postgraduate studies are cut short. Nursing as a career needs patience and commitment, but to some practitioners, patience is a value they lack. A negative attitude to the profession leads to a change of career. In African countries mostly the third world, it is difficult to advance in studies, yet health institutions require nurses intervention. Night shifts and day shifts should be well observed. It is quite difficult for a nurse to have a full-time Postgra duate course bearing with the fact their absence will instigate a health crisis. Strikes have also been a massive challenge to nurses in the African countries. This makes it difficult for nurses to carry out their research and projects (Piotrowski, 2014). On the other hand, the 21st century is marked with technological advancements and facilities in the health sector. Nurses in vast economy countries are able to go through Post Graduate Diplomas and Masters Program without putting the nations health at risk. Ethics is important in every discipline because it provides room; for professionalism and matters of career growth in the specific field. It should be noted that in the world today every area study and specialization has guidelines right from the coursework to the practical aspect. Professional practice preparation is a course that prepares students to undertake professional practice placements by building knowledge and skills in areas of professional behavior and communication with clients. It is also essential in self-management, setting personal goals and documentation skills. Furthermore, it is a course that provides students with competency skills in manual handling tasks. In this course moral values like trust, respect fairness and caring in business are emphasized. Moreover, the ethical behavior in this discipline upholds professional reputation at all costs. More often than not the society has been in a dilemma when caught in situations of professionalism and friendship; it i s to this effect that stakeholders are required to observe ethical behavior as the profession states. It is a course gives the right guidance when caught in a situation whereby a person feels that they are in an emotional dilemma by observing their reputation. Professionals in the professional practice have principles that ensure there is transparent behavior. Observing this ethical behavior ensures that there is dialogue even in matters that tend to bring conflict. More often than not confidentiality is a virtue that many human beings have failed to uphold. However, this discipline critically advocates for the confidentiality of clients. Being a confident means that sensitive information is protected which is known to a third party has dire consequences. The importance of ethics in this field is about compliance with laws at all times. Observing the law every time means every case is treated with the equal importance which means that cases of negligence will be avoided. In professional practice, preparation practice provides an opportunity for professionals to understand the psychology of subjects in their case study. For instance, if they are approached by a student who wants to choose a career right from middle school; there are a knowl edge and skills with they are able to detect the learner's interest (Piotrowski, 2014). Ethics in career choice here is observed by discussing the student weakness and strength in the most appropriate manner. Acting without bias is an ethical behavior that observes gender, race, and religion without any form of discrimination. Being socially sensitive means that it promotes self-esteem to clients of who are from different backgrounds of life. It should be noted that in all professionals ethics is a fundamental requirement. It does promote not only values but also promotes growth and development. Ethics is also important in business and any organization that has an ultimate goal of accomplishing goals .professional practice preparation has also had challenges in the observance of ethics. First and foremost not all clients are willing to open up on issues regarding their behavior. Another challenge is that is the increased liability of individual prosecution under the tough legislative regime. Thirdly, it is the educating and managing compliance of the third parties. References Atwal, A., Jones, M. (2009).Preparing for professional practice in health and social care. Chichester, U.K.: Wiley-Blackwell. Compton, D., Baizerman, M.Managing program evaluation. Danielson, C. (2007).Enhancing professional practice. Alexandria, Va.: Association for Supervision and Curriculum Development. Danielson, C., Axtell, D. (2009).Implementing the framework for teaching in enhancing professional practice. Alexandria, VA: ASCD. Franklin, J. (2000).Architect's professional practice manual. New York: McGraw Hill. Fraser, G. (2016).Landscape professional practice. Abingdon, Oxon: Routledge. Hanton, S., Mellalieu, S. (2013).Professional practice in sport psychology. London: "Routledge." JOHNSON, J. (2016).THEORY AND PRACTICE OF MODERN FRAMED STRUCTURES,. [S.l.]: FORGOTTEN BOOKS. Kulshrestha, S. (2012).Urban and regional planning in India. Los Angeles: SAGE Publications. Piotrowski, C. (2014).Professional practice for interior designers. Hoboken, N.J.: John Wiley Sons, Inc.

Levis in Walmart Essay Example

Levis in Walmart Paper Problem Faced with 5 years of declining sales, should Levi’s sell a brand to mass discount retailer, Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue, photocopiers, and jeans. Did you answer Kleenex, Xerox, and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition, â€Å"Levi’s† is virtually synonymous with â€Å"jeans. † In the past several years however this strong brand recognition has failed to translate into sales growth and in fact the company has seen a progressive decline over the last 5 years. Faced with the declining sales, Levi Strauss Co. ’s CEO, Phil Marineau, has been considering selling a Levi’s brand to mass discount retailer, Wal-Mart. Bad idea. Clearly this would be brand suicide or, brandicide if you will, sacrificing long-term survival for short-term growth. Levi’s should instead put an end to its brand’s dilution and concentrate its target on trend-setting members of Generation Y by positioning itself as an ultra cool brand with a social conscience. In addition to working closely with its current retail outlets to re-invigorate the brand image, Levi’s should work on growing the number of Original Levi’s Stores worldwide in order to retain as much control as possible over the positioning of the brand. The forecasted financial results show that choosing to revitalize and refocus the brand rather than diluting and devaluing it further by selling a value brand to Wal-Mart will cost the company 50 million dollars in the first year. However, within 3 years the efforts are expected to payoff with a 330 million dollar revenue increase over 2002 vs. 270 million dollar projected revenue loss for the Wal-Mart choice. Plus, Levi’s will be able to hit the triple bottom line by remaining socially and environmentally responsible while increasing shareholder earnings. Situation Analysis Strengths †¢Worldwide recognition of its brand name #1 for apparel brand for brand recognition and brand awareness. †¢Global pre sence †¢Owns 12 proprietary specialty stores. †¢Long-standing relationships with many retailers, enabling it to work across several channels of distribution. †¢Continued success of Dockers. Commitment to ethical conduct and social responsibility. †¢Reputation as the brand that started the blue jean revolution Weaknesses †¢Presence across several retail channels with a number of products aimed at different segments with price points â€Å"from the $250 level to the $25 level† diluting the brand. †¢Being used as a loss leader in several chain and department stores is devaluing the brand. †¢The average price paid for Levi’s at retail dropping. †¢History of Levi’s 1994 Canadian dispute with Wal-Mart may be a barrier to rekindling a relationship with the mass retailer. Recent product releases have met with poor results, particularly in the US. †¢Major stockholder’s deficit †¢Ineffective marketing efforts (30% o f sales spent on marketing, yet sales continue to drop) Opportunities †¢The jeans market is growing †¢Teens continue to be biggest jeans buyers †¢Mass merchant channel largest and fastest-growing retail channel for jeans and apparel Threats †¢Competitors at all levels of spectrum including high-end segment, vertically integrated retailers in middle segment, and private-label brands offering comparable designs at reduced prices. †¢Apparel sales down in 2001 Average price of jeans has dropped over the past 10 years due to the proliferation of off-pricing and private-label brands 40% of jeans sold below $20. Issues facing the organization As the jeans market has polarized towards the low and high ends, the Levi’s brand has found itself caught in the middle. Priced between $30 and $50 a pair, the jeans do not offer the same image or design as the high-end brands, or the complete wardrobe selection of the vertically integrated retailers. Also, they do not offer the inexpensive alternatives found through private labels. We will write a custom essay sample on Levis in Walmart specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Levis in Walmart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Levis in Walmart specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Further, while the jeans market continues to grow, to stand out in the cluttered market, a company must have a real competitive advantage. In the case of Levi’s it seems that mere brand name recognition isn’t enough. And with 5 years of declining sales, Levi’s has to reinvent itself or die. After reviewing the situational analysis of the company, several alternatives can be considered. Alternatives 1. â€Å"Do nothing† and hope to sell more. Faced with a 5 year decline in sales, doing nothing isn’t a very sound strategy. However, perhaps current initiatives such as new product offerings and specialty retail channels need more time to catch on. 2. Enter a new market with a new product. Sell a Levi’s value brand to mass retailers such as Wal-Mart, a retail channel that accounts for 31% of all jean sales. The potential increase in sales from this new channel is probably very good in the short term, however the risk is that entry into the discount market even with a Levi’s value brand that’s differentiated from the main product line, will further devalue and dilute the brand, making it unattractive to its current retailers. If Levi’s gets dropped from chain, department stores, and independents because its brand is no longer relevant to its customers, then the potential loss could offset a good deal of any potential gain. Further, once the brand loses its â€Å"shine,† through dilution, discounting and devaluation, the benefits to Wal-Mart of carrying a higher profile â€Å"national brand† are lost. A likely scenario is that in the long-run, Levi’s would only be carried in discount stores, its brand image too tarnished for chains and department stores, and even in mass retailers used as a loss-leader for the store’s own private labels. 3. Another alternative, which is similar to the last, also involves Develop and sell a non-Levi’s branded line of jeans to Wal-Mart. The advantage of this is that Levi’s could open up a major new retail channel without devaluing the mother brand. However, this scenario is probably far less interesting for Wal-Mart that would be looking to leverage the nationally recognized brand to improve its own brand image. Interestingly, this scenario is probably far less interesting to Levi’s too, since if Wal-Mart did pick up the generic brand, chances are that it would fall under the â€Å"better† or more likely the â€Å"good† end of the spectrum rather than the â€Å"best,† and the price point would either be unprofitably low or set unreasonably high in order to drive purchases of Wal-Mart’s private labels. 4. Stop extending the brand to the point of complete dilution. Update brand personality and marketing mix to make Levi’s a fresh and relevant brand that resonates with trendsetting youth and speaks to Levi’s management’s perceived competitive advantages, such as commitment to ethical conduct and social responsibility, and the focus on product innovation, quality, and value, rather than simply trying a new channel for a distressed brand. In speaking to a specific target, rather than trying to be everything to everyone, marketing dollars can go a lot further. And by focusing on the demo with the most influence on trends, youth, who have the most dollars going towards jeans per person per year, the chance for growth is good. Plus, by focusing less on the product and the retail outlets and more on the Levi’s experience, there is major potential for organic brand extensions and growth. On the other hand, the risk is that the brand has already been too neglected and diluted and is so â€Å"old school† that it’s too late and will never be perceived as cool by the youth market. In this case getting the last bit of life out of a dying brand by distributing it through mass market channels may be the only answer. Recommendations The financial analysis (appendix A) compares projected results of taking a value brand into Wal-Mart with not taking the brand to mass market and instead concentrating the target, dialing up the cool factor and re-positioning the brand to resonate with the 20% of consumers who have the potential to bring in 80% of revenue (the 20/80 rule of business) – the tween, teen young adult market. As we see, introducing a value-brand at Wal-Mart is expected to sacrifice long-term revenue growth for short-term gain since the devaluation of the brand through its association with a discount mass retailer would likely cause department stores and chains to drop the brand one by one. Once the brand has no life beyond the discounter, its value goes down and is likely to command lower price points and less sales even at the mass level. Within three years, we predict that going the Wal-Mart route over the re-positioning route will cost Levi’s 660 million dollars and ensure that the brand is headed towards extinction. On the other hand, while sales are not likely to grow while the brand is in the process of the transition to focus on becoming relevant to the younger, influential market, we see that after the first year, increased price points and distribution, particularly in its specialty outlets should translate into steady long-term growth for the company. Therefore, in order to turn sales around while protecting the integrity of the brand, the best alternative is the last one, which relies on a market penetration strategy, increasing share among existing customers by focusing promotional efforts, combined with a product development strategy, to identify the best products to appeal to the target demographic. The first step in reviving the brand is to choose to fight brand dilution through concentrated targeting. Levi’s must identify the marketing segment that is most important to Levi’s present and future growth and identify the characteristics, needs and motives of that segment in order to develop and maintain a highly specialized marketing mix. By choosing Generation Y (young people born between approximately 1979 and 1994), also called the Net Generation, or the Millenials, as the main target to lead the brand revitalization efforts, Levi’s would leverage several attributes of this group. First, it represents a demographic of about 76 million in the US. Second, they are in the â€Å"young single† stage of the life cycle, which means they have few financial burdens and therefore more disposable income. Young people are also an aspirational reference group for fashion. If young, hip, trend-setters choose to adopt the brand, this would significantly improve the brand image. Levi’s apparently understands this in theory, selling a few higher-end brands aimed at fashion-forward youngsters in the 15- to 24-year-old range, however the problem is that these brands aren’t resonating well enough with this influential demo to have the intended halo effect on the rest of the jeans line. In order to gain success with this group Levi’s must first change neutral or negative beliefs about product attributes into positive ones. For example, Levi’s needs to go from being â€Å"your parents’ jeans,† to a brand that has relevance in the lives of these young people. Brand is very important to this demographic and they are willing to pay a premium for it. In addition, Gen Y likes and expects personalization and customization. Further, this is a segment that has a much bigger environmental and social conscience than does the generation preceding it. Other important considerations when marketing to the tween and teen demographic, according to Paul Kurnit during his presentation on Understanding Youth, in order to build a relationship with the brand are to: make it lifestyle relevant, give it badge value, generate buzz, make it authentic, let them own it (â€Å"I’ve created this†), and keep it fresh in the long term. By re-positioning the Levi’s brand as a stylish brand with a social and environmental conscience, Levi’s can become extremely relevant to this demographic. And this positioning is actually very close to what management already claims are its competitive advantages, including commitment to ethical conduct and social responsibility, ad the focus on product innovation and quality. The re-positioning will simply take these perceived competitive advantages, shout about them, and give them relevance for a very targeted segment. Some recommendations for the marketing plan to achieve this re-positioning and turn around Levi’s fortunes are: Product †¢Higher-end fashions that appeal to Generation Y Environmentally friendly fabrics used in products (e. g. organic hemp weave) †¢Use manufacturers worldwide that practice fair employment practices use environmentally friendly production processes. †¢Bags for merchandise should be paper, made of recycled materials and be cool and of high quality so that consumers will want to reuse them for other things. †¢At flagship stores, offer customized tags with percentage of proceeds going to charity. Place †¢Original Levi’s One stores to be leaders in shaping brand re-positioning. Increase presence by opening more specialty stores in urban areas. Image department stores high end chain stores. †¢Independent jeaneries †¢Promotion †¢Associate differently coloured tags with key charities so that people can express their social conscience. †¢Support traditional media buys (television print) with the untraditional advertising and promotion methods that Gen Y seeks out. †¢Leverage the popularity of consumer-generated content by giving consumers online tools, including popular music, and video clips, to make their own ads featuring Levi’s styles that they can share with their friends. Create an international online community to leverage the positive image of the brand among trend-setters in other countries and to integrate into young people’s lifestyles. †¢Using guerilla marketing tactics that create buzz such as sending small armies of models dressed only in jeans through city streets in fashion-forward urban areas. †¢Sponsoring mobile phone services like concert alerts. †¢Everything in the store should speak to the young person’s lifestyle, including music. Price The high-end styles should but be priced a little bit lower than other designer and fashion-forward jeans to give a slight cost advantage while the brand is re-building. The recommended target price range is between $50 and $80, but skewing towards the $50 price point as an average price in the first year as the brand regains its â€Å"cool factor. † Conclusion It is easy to understand why Phil Marineau, faced with 5 years of declining sales, would consider getting Levis into the discounters that are grabbing a rising share of apparel sales. Certainly there is a good deal of sales potential of such a move in the short term. But the marketing risks are considerable for a company that has historically strived for a constant injection of cool. Even if Levi’s creates a new brand for Wal-Mart, it would likely still use the Levis name somewhere on the tag, which would quickly destroy any relevance the brand has for fashion-conscious shoppers and signify the beginning of the end for this iconic brand. Instead, Levi’s should turn its perceived competitive advantages like product and promotion innovation and social responsibility into pillars of the brand and sharply focus its target on the segment that spends the most on fashion-forward apparel, the Generation Y. Next steps for implementation In order to fulfill its triple bottom line promise, in its first year of re-positioning, Levi’s should audit current manufacturers for social and environmental best practices and develop plans to improve production processes where necessary. Next, build relationships with key charities that would want to partner with Levi’s on the charitable coloured tab idea. Then, it should begin work on redesigning flagship stores to fit youth lifestyle and work with top retailers to revitalize presence at department stores to fit with fresh branding. Finally, it should introduce the new customizable, altruistic tag jean launch it with a global online community that gives young consumers a chance to express themselves and make the brand their own. Appendix A We will focus on sales, based on the information provided in this case, and assume that the additional costs that might be associated with re-positioning the brand (in particular adjusting manufacturing processes or changing manufacturers and opening new stores, since promotion and product development costs would be similar to previous years, just directed at a new target) would equal approximately to the costs associated with moving into mass market (distribution system changes, especially re-configuring supply chain system to be compatible with Wal-Mart, could be costly) Projections based on Levi’s introducing value brand to Wal-Mart Projected profit on each unit of Levi’s value branded jean (based on highest price of top national brand at Wal-Mart, Dickies $26 – 6$ to retailer): $20 50 million pairs of jeans are sold at discounters out of the 569 million pairs of jeans sold in the US, representing 10% of all jeans sales each year. Assuming that Wal-Mart was se lling half of these 50 million pairs each year, then a Levi’s value brand is likely to take a 20% of these 50 million pairs, or 10 million units . We will base our projection on this: 10 million units in year one, with a 10% drop in number of units sold after the first year (due to brand devaluing as it is taken out of other retail outlets) (9 million in second and third years). Currently, the top 10 customers for Levi’s account for approximately 60% of its total 4. 2 billion in sales (approximately 2. 5 billion dollars). If we assume that 1. billion of this comes from Levi’s jeans sales and if each of the 10 customer’s business is worth approximately 1/10th of that amount, than losing even one customer would cost Levi’s 150 million in jeans sales. Assuming that 1 customer stops carrying the Levi’s brand each year, which is a conservative assumption since, as industry insiders agree once â€Å"you have mass distribution now, we can’t make money on you, you’re gone. † Projections based on Levi’s re-positioning brand targeting Gen Y specifically By keeping its current retail channels and re-positioning its brand, we project that in the first year, Levi’s will have flat sales while the brand is being revitalized, however we project a conservative 10% growth in sales from the current retail channels (from above calculation, this will be 10% of 1. billion in estimated jeans sales) in the 2nd year due to more units being sold and a higher price point and 20% growth in the 3rd year due to expanded Levi’s Original Store sales (with higher margins) and continued growth in traditional Levi’s retail outlets. Year 1Year 2Year 3 Revenue increase from sales Levi’s Wal-Mart value brand$200,000,000$180,000,000$180,000,000 Revenue decrease from removal from other retail outlets 150,000,000300,000,000450,000,000 Total projected sales increase/decrease from entering Wal-Mart50,000, 000(120,000,000)(270,000,000) Revenue increase from re-branding efforts0150,000,000330,000,000 Net gain/loss from choosing to re-position brand rather than selling a value brand to Wal-Mart(50,000,000)270,000,000600,000,000

Free Essays on Cross Cultural Communication

Communicating Across Cultural Barriers All international business activity involves communication. Within the international and global business environment, activities such as exchanging information and ideas, decision making, negotiating, motivating , and leading are all based on the ability of managers from other cultures. Achieving effective communication is a challenge to managers worldwide even when the workforce is culturally homogeneous, but when one company includes a variety of languages and cultural backgrounds, effective two-way communication becomes even more difficult. We think that the major obstacle in international business is in understanding the foreigner, the difficulty involves becoming aware of our own cultural conditioning . We are generally least aware of our own cultural characteristics and are quite surprised when we hear foreigner’s descriptions of us. For example, many Americans are surprised to discover that they are seen by foreigner as hurried, overly law-abiding, very hard working, extremely explicit, and overly inquisitive. Projective similarity refers to the assumption that people are more similar to you than they actually are, or that a situation is similar to yours when in fact it is not. Projected similarity involves assuming, imagining, and actually perceiving similarity when differences exist. Projected similarity particularly handicaps people in cross-cultural situations. At the base of projected similarity is a subconscious parochialism. I assume that there is only one way to be: my way. I assume that there is only one way to see the world: my way. I therefore view other people in reference to me and to my way of viewing the world. While it is important to understand and respect the foreigner’s point of view, it is not necessary to accept or adopt it. One of the best exercises for developing empathy and reducing parochialism and projected similarity is role reversa... Free Essays on Cross Cultural Communication Free Essays on Cross Cultural Communication Communicating Across Cultural Barriers All international business activity involves communication. Within the international and global business environment, activities such as exchanging information and ideas, decision making, negotiating, motivating , and leading are all based on the ability of managers from other cultures. Achieving effective communication is a challenge to managers worldwide even when the workforce is culturally homogeneous, but when one company includes a variety of languages and cultural backgrounds, effective two-way communication becomes even more difficult. We think that the major obstacle in international business is in understanding the foreigner, the difficulty involves becoming aware of our own cultural conditioning . We are generally least aware of our own cultural characteristics and are quite surprised when we hear foreigner’s descriptions of us. For example, many Americans are surprised to discover that they are seen by foreigner as hurried, overly law-abiding, very hard working, extremely explicit, and overly inquisitive. Projective similarity refers to the assumption that people are more similar to you than they actually are, or that a situation is similar to yours when in fact it is not. Projected similarity involves assuming, imagining, and actually perceiving similarity when differences exist. Projected similarity particularly handicaps people in cross-cultural situations. At the base of projected similarity is a subconscious parochialism. I assume that there is only one way to be: my way. I assume that there is only one way to see the world: my way. I therefore view other people in reference to me and to my way of viewing the world. While it is important to understand and respect the foreigner’s point of view, it is not necessary to accept or adopt it. One of the best exercises for developing empathy and reducing parochialism and projected similarity is role reversa... Free Essays on Cross Cultural Communication Cross Cultural Communication Assignment assessing the differences in two cultures on the basis of Universalistic Vs Particularistic Cultures With topic of global project in Finland Acknowledgements In the process of doing this assignment, I have taken the help of a number of persons, amongst whom the most important is my professor. Thanks are to him for the continuous support that he has given me. The large number of books available in the library of Skyline College has been a great help. Also, the vast information made available online by a number of online libraries has been a source of great knowledge. I have also taken help from the Internet services that have been provided by the college’s online faculty of libraries, from where I got the main idea of the case of this assignment – Global project especially in Finland Mukesh Kumar Jangid Contents Acknowledgements 2 Contents 3 Introduction 4 What is Culture? 4 The seven dilemmas 4 The aim of this assignment 5 Main Body 6 Topic taken for discussion – International Business Constructions 6 Universalism Vs Particularism in detail 6 Universalism 6 Particularism 6 Details of the example –global project 7 How does culture affect global project? 7 Cultural analysis 7 Example of Punctuality 8 Conclusions 10 My solution to cultural problems 10 Bibliography 11 Introduction In today’s world, everyone is expanding from local markets to international markets. Initially the companies, who used to be the leaders in the local market, are now entering international markets and thus they are becoming multinational companies. Although there are a number of factors that firms take into account while going international, there is an increasing demands to find out that the most important resource of any organization, people. Since many different kinds of people come to contact with each other, while going international, there is a need to know...

China essayEssay Writing Service

China essayEssay Writing Service China essay China essayThe Chinese economy is one of the fastest growing economies in the world. In this regard, the competitive position of the Chinese economy depends on multiple factors, while its stable development and steady growth is very important for the enhancement of the competitive position of the Chinese economy in the global market. In this respect, the accounting balance of China and the national currency exchange rate affect consistently the economic development of China and the stability of the national financial markets and economy at large. At the moment, the Chinese economy keeps growing, in spite of negative effects of the global financial crisis which stroke in 2008. At this point, it is worth mentioning the fact that the global financial crisis has had a negative impact on the Chinese economy too but still the crisis has never stopped the growth of the economy of China. Instead, the Chinese economy still keeps growing, while the rest of the world struggles for the stabiliza tion of their economies and accelerated recovery after the economic downturn in 2008. The positive accounting payment balance is still positive for the development of the Chinese economy and China keeps growing taking ever stronger position in the global market. the accounting payment balance allow China to maintain the surplus of export over import so far and the national currency, Chinese Yuan, responds to the economic development and payment balance of China enhancing its position along with the enhancement of the accounting payment balance of the Chinese economy.The accounting payment balance of China mirrors the development of Chinese economy and its structure. At this point, it is worth mentioning the fact that the development of Chinese economy was characterized by the fast growth in the early 2000s, when the growth of the Chinese economy was high and China increased its export substantially. At this point, it is possible to refer to the following graph which mirrors the deve lopment of the accounting payment balance of China in 2005-2012.China’s once huge, but declining surplus on goods dominates the current account. Services trade has been regularly in a small deficit and flows of income swing between deficit and surplus over time. All of these surpluses and deficits must have counterparts in the rest of the world. China’s surplus on goods trade means an equally sized deficit among its trading partners, particularly the US (Park, 2009).At this point, it is worth mentioning the fact that the growth of the Chinese economy was driven by the growth of the goods’ production mainly. The increase of the goods’ production contributed to the substantial growth of the export of Chinese companies and laid the foundation to the stable economic growth of China within the last decade. At the same time, it is possible to trace certain changes in the accounting payment balance of China. To put it more precisely, the goods’ production comprised the large share in the total economic development of China but, in recent years, the production of goods has decreased its share in the total accounting balance compared to previous years.At the same time, the share of services in the total production and in the accounting balance of China has increased by the early 2010s. Such a change was determined by the increased role of services in the contemporary economic development. In such a situation, China increased the production and export of services that compensated the decreased share of the goods’ production and export. On the other hand, it is worth mentioning the fact that the rise of the service production in China and the increase of services share in the account balance of China was the result of the abundant investments and development of high tech industries in China (Wei, 2009). China invested substantial funds into the research and development and encouraged local companies as well as foreign direct inve stors to develop the highly technological production. The progress of technology and the development of the highly technological production contributed to the creation of the larger share of services production in the account balance of the country.Furthermore, another important trend is the drop of the net transfers in the current account share of China by the early 2010. In this regard, the situation was quite different in the mid-2000s, when the net transfers comprised a large share of the account balance of China ranked second largest after the goods production. Currently, the net transfers have dropped their share in the current account balance of China being outpaced by the services production. In such a way, today, services play increasingly more important part in the economic development of China, while net transfers start losing their position. On the other hand, the goods’ production still comprises the core of the Chinese economy and lays the foundation to the stea dy growth of China in economic terms.Also, it is worth mentioning the income balance of China which was unstable during the last decade. Today, the income balance has become relatively stable and foreseeable. At any rate, experts (Rodrick, 2012) believe in the stable and steady growth of the Chinese economy and its accounting balance. Therefore, China has a considerable potential taking into consideration its current economic development and the steady economic growth, whereas other countries of the world suffer from the steady or steep economic decline depending on the impact of the global financial crisis of 2008 on their economies (Wu, 2013).The following graph shows the balance of payment current account and capital and financial accounts.The sum of the vertical bars is the total surplus of supply of foreign exchange over demand. Left to the market, that would have pushed up the renminbi, possibly 20-30% on some estimates, choking off Chinese exporters’ competitiveness an d pushing down the trade balance. This is what critics abroad, notably in the US, mean by currency manipulation, implying that China has rigged the trade market in its favor by keeping its currency at an unfairly low level.The chart shows that the current account surplus has been falling but so has the capital account surplus. The State Administration of Foreign Exchange recently revised down its estimate of the capital account deficit for the second quarter but the downward trend is still marked. If China’s trade surplus keeps shrinking, because of weak demand in rich countries suffering recession or slow growth, and capital is now flowing out of China, then the net balance could become sharply negative (Gao, 2012).Then the central bank, the People’s Bank of China, would have to choose either to use its reserves to fill the gap, keeping the renminbi up, or to let market forces push the currency down. Slowing growth in China is likely to cut its imports, so that the tr ade surplus may grow again. But the days of dramatically rising foreign exchange reserves are over for the moment (Rolf, 2012).The capital account is the sum of long term and relatively stable flows such as foreign direct investment, (FDI, foreign companies buying assets in China and building new factories), and more short term, volatile flows known as â€Å"hot money†. Although China restricts such flows it is very hard to block them completely. FDI remains strongly positive into China. It is widely suspected  that the reversal in the capital account reflects the movement abroad of money by the Chinese rich, ahead of the change in government next month and the associated uncertainty. If the new regime appears stable and calm, perhaps some of this money will return. But if not, the outflow could accelerate, which will put pressure on the renminbi exchange rate. At least that would stop the Americans complaining about unfair trade (So, Lin, Poston, 2012).At this point, the widening gap between the accounting balance and capital and financial account balance is quite disturbing because hypothetically there is a risk of the further ungrounded growth of Chinese financial markets based on great positive expectations which are not backed up by the capital that is available or invested into the Chinese economy. The persisting disparity between the account balance and the capital and financial account balance threaten to create the bubble in the Chinese economy which was similar to the housing bubble in the housing market of the US in 2007-2008, when the US faced a severe economic crisis and the steep decline of the domestic economy comparable to the Great Depression of the 1930s.China essay   part  2

Week 6 - Observation Journal Personal Statement Example | Topics and Well Written Essays - 500 words

Week 6 - Observation Journal - Personal Statement Example The conversation that one just described is a perfect example of BICS. The two ESOL students were speaking in English. Although there were many grammatical errors, they were able to understand each other. There were minimal pronunciation errors. They were quite familiar with the English vocabulary and they were able to express their thoughts well using the English language. Mark and Leo have already developed their basic interpersonal communication skills though one still notices a slight struggle in finding the right words. The next incident one observed was the English class where Mark and Leo were both enrolled. The topic for the day was a movie review of â€Å"The Hunger Games†. The teacher asked the students their reaction about the movie. Teacher: â€Å"Mark, what you mean is â€Å"violent†. Violet is a color. You should say, â€Å"I did not like the movie because I think that there is so much violence portrayed in the movie.† â€Å"Would you like to repeat that Mark?† Teacher: â€Å"Leo, do you mean you liked the movie because it was suspenseful?† Leo nods. â€Å"Oh, you should have said, â€Å"I liked the movie because I find it suspenseful.† Would you like to repeat that Leo?† Leo smiled and repeated Ms. Holly’s statement. Having observed the English class where Mark and Leo were enrolled, one can say that there so much room for improvement for the two students’ CALP. They still have difficulty with the use of the language skills academically. One can conclude that even if Mark and Leo can already speak the English language for social purposes, they need more support in terms of the use of the language academically. The choice of words and correct grammatical expressions must be further

Diveristy in the Legal Community Essay Example | Topics and Well Written Essays - 750 words

Diveristy in the Legal Community - Essay Example As such, some distinctive management styles are deemed to be more fitting depending on the size of the law firm. But then again, some skills possessed by an Administrator remain a constant requirement to efficiently handle the firm operations as well as promote a culture that would be mutually beneficial for all the members and the organization. This paper discusses some of the qualities and responsibilities of an Administrator across law firms of various sizes. In relation to this, it summarizes the interview conducted to know more about how Administrators from small, medium-sized, and large law firms actually handle their responsibilities and cultural diversity within the workplace. The Firm Administrator of the small firm, which is comprised of 7 in-house lawyers, directly performs tasks in relation to hiring of secretarial personnel, dealing with payroll and other accounting aspect, educating personnel on benefit packages as well as administering disciplinary actions. Since she personally handles all these administrative functions, the Firm Administrator is highly capable of assessing and resolving difficulties on her own. With this, she recognizes the support extended by the firm's senior partner who does not hesitate to assist anyone despite a demanding working schedule. In addition, the firm's principle of instilling knowledge with regard to effective management and legal techniques bodes well with the Firm Administrator. As such, she has found a perfectly suited firm where she can continue pursuing further studies in law on top of her undergraduate Marketing degree. Coming from a diverse African American background, the Firm Administrator believes that diversity is one of the most important characteristics any law firm should have. Given the dramatically increasing minority population, she reckons that it is imperative to have lawyers from this group in order to attract clients who share the same background. However, she noted that in terms of hiring, skills would always command a higher priority over background. Medium-sized Firm The Firm Administrator for a medium-sized firm, which is composed of 55 attorneys, is in charge of managing business financing, interviewing associates, marketing the firm, overseeing the operations of software systems as well as ensuring that the firm is keeping up with the latest technology. Given that she is dealing with many of people with different backgrounds and attitudes, she posited that possessing good communication skill is mandatory so as to obliterate any cultural barrier which could adversely affect overall performance of the law firm. As an administrator, she finds fulfillment in managing and counseling these people because such makes everyday unique and challenging. The Firm Administrator, who has an undergraduate degree in Business, also takes pride working for the law firm which recently celebrated its centennial anniversary as the oldest and most steadfast firm operating in Oakland County. She attributes this success to the democratic management of the firm where all the

Organized crime in the 1920s Essay Example for Free

Organized crime in the 1920s Essay The 1920s was time of music and literature but it was also a decade of crime. This rise ot illegality was not random but caused by prohibition and immigration. The advancement of guns also helped gangs progress. one of the most Important figureheads of this era was A1 Capone. organized crime flourished during the 1920s In America. The typical Italian mafia stereotype has some truth since our mafia was strongly influenced my Italy. During the mid-1800s the Sicilian mafia grew exponentially In Italy, but this quickly came to an end. At the end of the 19th century the Fascist egime of Benito Mussolini attacked the crime organizations of Italy (Mafia in the United States) Sicilian Mafiosi decided to escape to America to continue their illegal ways In Just New York in went from 20,000 in 1880 to 500,000 by 1 910 (Mafia in the United States), In 1919. the 18th amendment was passed starting the Prohibition era and sparking a wave of crime. The 1 8th amendment also known as Prohibition banned the consumption, manufacturing, and sale of alcohol. This left a major market unclaimed with a lot of potential profit. This market also gave Sicilian Mafiosi nother reason to immigrate. The mafia eventually took over the alcohol business using their skills of skilled a smuggling and bribery to get around the amendment (Mafia in the United States). The advancement of guns thanks to World War helped the mana operate and even gave them another product to sell. Directly due to the passing ot prohlbltlon the gun market In America expanded (Prohibition). Gangs used guns to kill off rival gangs and keep hold of your territory, the most famous of which Is Thompson gun.

Interesting Facts of the Crucible :: Essay on The Crucible

Interesting Facts of the Crucible The Interesting Facts of The Crucible Was The Crucible, by Arthur Miller, just an â€Å"irrational fear?† (Arthur Miller’s The Crucible: Fact & Fiction Par.1). The panic of Communism during the Cold War and Senator Joseph McCarthy’s anti-communist hearings on February 3, 1953 led to this â€Å"irrational fear.† There are several major differences from the true version of the story and Miller’s version. These differences could have made the whole event much more interesting and eerie. Many specific details were overlooked that could have changed the play around. For example, Parris’ wife was not dead. In Miller’s play he refers to the group of girls as Abigail’s girls, but there were many other girls that were included in the group of the â€Å"afflicted†. Another difference that could have reconstructed how the play was is Abigail’s age. Because Miller used different context from the event, the true facts of history could have made the play muc h more interesting. In Miller’s play, Reverend Parris says â€Å"...my daughter...† (1.7). Reverend Parris mentioned he has a daughter and he is a widower. However, â€Å"Betty Parris’ mother was not dead, but very much alive at the time† (The Crucible: Fact & Fiction Para.5). Betty Parris’ mother really died 4 years after the events had taken place. This fact could have changed the total out-come of Miller’s play. If Betty had a mother figure, perhaps she would not have been lured into Abigail’s malicious ways. Since Abigail and Betty are cousins, Betty’s mother could have played as a mother figure for Abigail. Abigail would not have been such a troublemaker if she had a role model. This fact could have changed how Miller’s play was put together, and it could have made the play more interesting. In The Crucible, Miller mentioned that Abigail and her followers were just a bunch of teenage girls. In reality, Abigail’s group did not just consisted of teenage girls. Abigail’s afflicted group not only consists of teenage girls, but it consists of men and women. Some of the people from Abigail’s â€Å"afflicted† group are Sarah Bibber, John Indian, and Ann Putnam. The â€Å"afflicted† group could have consisted of many more people, and they could have had a bigger, stronger effect on the whole hype.

Attendance monitoring system Essay

CERTIFICATE This is to certify that this report embodies the original work done by Saurebh Kumar Jain, Uma Joshi and Bhupesh Kumar Sharma during this project submission as a partial fulfillment of the requirement for the System Design Project of Masters of Computer Application IV Semester, of the Rajasthan Technical University, Kota. Attendance Management System Introduction:Attendance Management System is a software developed for daily student attendance in schools, collages and institutes. If facilitates to access the attendance information of a particular student in a particular class. The information is sorted by the operators, which will be provided by the teacher for a particular class. This system will also help in evaluating attendance eligibility criteria of a student. Purpose:The purpose of developing attendance management system is to computerized the tradition way of taking attendance. Another purpose for developing this software is to generate the report automatically at the end of the session or in the between of the session Scope: The scope of the project is the system on which the software is installed, i.e. the project is developed as a desktop application, and it will work for a particular institute. But later on the project can be modified to operate it online. 6 Attendance Management System Technology Used:Language:-VB.NET Backend:-MS-Access System Requirement:Minimum RAM:-256 MB Hard Disk:-40 GB Processor:-Intel Pentium 4 Operating System:-Windows XP Service Pack2 Overview:Attendance Management System basically has two main modules for proper functioning †¢ First module is admin which has right for creating space for new batch. Any entry of new faculty, Updation in †¢ Second module is handled by the user which can be a attendance, generating report. Attendance can be taken in two ways: †¢ On the basis of Subject and month. 7 Attendance Management System †¢ On the basis of Class. 8 Attendance Management System Economically Feasibility: The system being developed is economic with respect to School or Collage’s point of view. It is cost effective in the sense that has eliminated the paper work completely. The system is also time effective because the calculations are automated which are made at the end of the month or as per the user requirement. The result obtained contains minimum errors and are highly accurate as the data is required. Technical feasibility: The technical requirement for the system is economic and it does not use any other additional Hardware and software. Behavioral Feasibility: The system working is quite easy to use and learn due to its simple but attractive interface. User requires no special training for operating the system. Attendance Management System Working Of Present System In the present system all work is done on paper. The whole session attendance is stored in register and at the and of the session the reports are generated. We are not interested in generating report in the middle of the session or as per the requirement because it takes more time in calculation. At the end of session the students who don’t have 75% attendance get a notice. DISADVANTAGES OF PRESENT WORKING SYSTEM †¢ Not User Friendly: The existing system is not user friendly because the retrieval of data is very slow and data is not maintained efficiently. †¢ Difficulty in report generating: We require more calculations to generate the report so it is generated at the end of the session. And the student not get a single chance to improve their attendance †¢ Manual control: All calculations to generate report is done manually so there is greater chance of errors. †¢ Lots of paperwork: Existing system requires lot of paper work. Loss of even a single register/record led to difficult situation because all the papers are needed to generate the reports. †¢ Time consuming: Every work is done manually so we cannot generate report in the middle of the session or as per the requirement because it is very time consuming. 10 Attendance Management System CHAREACTERSTIC OF THE PROPOSED SYSTEM †¢ User Friendly:- The proposed system is user friendlybecause the retrieval and storing of data is fast and data is maintained efficiently. Moreover the graphical user interface is provided in the proposed system, which provides user to deal with the system very easily. †¢ Reports are easily generated: reports can be easily generated in the proposed system so user can generate the report as per the requirement (monthly) or in the middle of the session. User can give the notice to the students so he/she become regular. †¢ Very less paper work: The proposed system requires very less paper work. All the data is feted into the computer immediately and reports can be generated through computers. Moreover work become very easy because there is no need to keep data on papers. †¢ Computer operator control: Computer operator control will be there so no chance of errors. Moreover storing and retrieving of information is easy. So work can be done speedily and in time. Attendance Management System 1. Login Form This login Form is made For Security purpose. So only Authenticated User only Access in to the Project. There are two Type of persons can enter in the project 1. Administrator 2. User 22 Attendance Management System 2. Add Information Form This form is showed when authorized administrator enters his correct User Name and Password. This Form gives the option to fill the name of Students and the name of Teacher if a new faculty has joined. 23 Attendance Management System 3. Student Information Form This form enables the Administrator to fill the name of Students and there Semester where the Student Id will change automatically when a Student is saved in the Database. And course Will Be remain same because this System is made for MCA Students. 24 Attendance Management System 4. Teacher Information Form This Form is made for Administrator to fill up the name of teachers when teacher Id is changed automatically. If a new teacher joined the collage its name also is included in the System 25 Attendance Management System 5. User Form This form is opened when user fill up his correct User Name and Password and User Type Is user. The is form enables the user to fill up attendance of every student and see whish student is short listed and what is the total attendance of each individual attendance in a particular Subject and in a particular month 26 Attendance Management System 6. Semester Form This form facilitates the user to choose a semester in which attendance is to be filled. In this system we are using the Fourth Semester so when the user clicks on Semester4 the list of Semester 4 students is come. 27 Attendance Management System 7. Attendance Form This Form is used to choose subjects and the month for which attendance is to be filled up and show a list of students. When a User click to corresponding Check box and click on save the students will be stated present and their attendance is added. 28 Attendance Management System 8. Report Form 8.1. Short List Form This form shows the list of Short listed students. We can see this list according to Subject wise and month wise. When user click on view, then list is shown accordingly. 29 Attendance Management System 8.2. Attendance Status Form This form shows the status of the students or we can say number of classes attended in a particular subject in a particular month. When user click on the ‘View Status’ button of short list form then this form will appear with the status. 30 Attendance Management System Conclusion The Attendance Management System is developed using Visual Basic.NET fully meets the objectives of the system which it has been developed. The system has reached a steady state where all bugs have been eliminated. The system is operated at a high level of efficiency and all the teachers and user associated with the system understands its advantage. The system solves the problem. It was intended to solve as requirement specification. 31 Attendance Management System Bibliography 1. The complete Reference Visual Basic.NET 2. Beginning VB.NET (Wrox Publication) 3. System Analysis and Design – Alias M. Awad 4. Software Engineering – Roger Pressman Websites 1. www.microsoft.com 2. www.w3schools.com 3. www.dotnetspider.com 32 Attendance Management System Future Scope Attendance Management System has many   

Child Psych

Which of the following is a basic emotion? A. guilt B. happiness C. pride D. embarrassment Answer Key: B Question 2 of 15 Score: 1 (of possible 1 point) One of the first signs of fear in an infant often occurs when they A. see scary scenes on television. B. are approached by an unfamiliar adult. C. are picked up by a familiar adult. D. have an interesting toy or favorite food taken away. Answer Key: B Question 3 of 15 Score: 1 (of possible 1 point) Self-conscious emotions don't usually emerge until A. 9 to 12 months of age. B. 18 to 24 months of age. C. 4 to 6 months of age. D. to 3 years of age. Answer Key: B Question 4 of 15 Score: 1 (of possible 1 point) Nine-month-old Jack sees a cat for the first time. As the cat approaches him, Jack looks toward his mother to see how she reacts to the cat. Jack uses his mother's emotions to determine his response to the cat, a tool known as A. basic emotions. B. complex referral. C. social referencing. D. display rules. Answer Key: C Question 5 of 15 Score: 1 (of possible 1 point) During the elementary school years, children A. become less likely to modify their behavior according to other people? s emotions. B. egin to realize that people can have â€Å"mixed feelings. † C. have a growing understanding of emotions, that appears to be unrelated to their social relationships. D. show little change in understanding the emotions of others. Answer Key: B Question 6 of 15 Score: 1 (of possible 1 point) Emotional regulation begins in A. toddlerhood. B. the elementary school years. C. infancy. D. the preschool year. Answer Key: C Question 7 of 15 Score: 1 (of possible 1 point) Adriana often cries, responds intensely to new situations, does not have regular eating and sleeping schedules, and is very active. Adriana most closely fits Thomas and Chess's __________ temperament classification. A. slow-to-warm-up. B. sociable. C. difficult. D. easy. Answer Key: C Question 8 of 15 Score: 1 (of possible 1 point) The element of temperament called effortful control is defined as A. the extent to which a child is irritable, easily distresses, and is prone to anger. B. the amount of physical and motor activity in a child's daily situations. C. the extent to which a child can focus on one activity and can hold herself back from doing inappropriate things. D. he extent to which a child expresses pleasure, enthusiasm, and contentment. Answer Key: C Question 9 of 15 Score: 1 (of possible 1 point) Which of the following statements is TRUE? A. Although temperament is very stable in the first few months of life, it is not at all stable later in life. B. Temperament in childhood is only moderately related to adult personality traits. C. Temperament during the preschool years is not related to temperament later in life. D. Temperament during the preschool years is strongly related to temperament later in life. Answer Key: B Question 10 of 15 Temperamentally persistent children A. are likely to succeed in school. B. disobey their parents so they can get their own goals. C. are likely to comply with parent's requests of them. D. are more prone to disappointment and embarrassment. Answer Key: A Question 11 of 15 Score: 1 (of possible 1 point) The evolutionary psychological view of attachment is that it A. is learned through reinforcement and punishment. B. was important to human evolution but has no value in modern society. C. is the result of the resolution of conflicts that are centered on various parts of the body. D. ncreases the infant's likelihood of survival. Answer Key: D Question 12 of 15 Score: 1 (of possible 1 point) The infant singles out the attachment figure at approximately what age? A. 1 year B. four weeks C. 7 months D. 2 months Answer Key: C Question 13 of 15 Score: 1 (of possible 1 point) When one-year-old Hayley's mother left her in an unfamiliar room, Hayley cried. When her mother returned, Hayley wante d to be held for a minute but then wanted to get down and play. Hayley appears to have a(n) __________ attachment to her mother. A. resistant B. secure C. disorganized D. avoidant Answer Key: B Question 14 of 15 Score: 1 (of possible 1 point) A set of expectations about parents' availability and responsiveness, generally and in times of stress is known as A. attachment in the making B. reciprocal relationships C. an emotional base D. internal working model Answer Key: D Question 15 of 15 Score: 1 (of possible 1 point) When children go to day care, the single most important factor related to secure attachment is A. the amount of time the child spends in day care. B. the quality of the child care. C. the age when the child began day care. D. the quality of parenting. Answer Key: D

Strategic Plan Of Amazon Research Paper Example

Strategic Plan Of Amazon Research Paper Example Strategic Plan Of Amazon Paper Strategic Plan Of Amazon Paper Amazon operates In two segments: North America and International. The Company provides its customers with the possible lowest prices by using different pricing strategies ND low shipping prices, and more offers through the Amazon prime membership. Amazon offers certain programs that enable certified sellers to sell their products on its websites and to fulfill orders, and takes such responsibility by providing customer service through email, telephone all the times. Strategic Plan Strategic planning plays vital role for business based organizations to be a market leader in the segment and to deliver successful management values to the employees of the organization and consumers of the business. Amazon s the best strategic player in technology and it did not rise to the top on the list by inventing a new product like Apple, Google, Microsoft but it did rise due its strong strategic depth. Amazon Strategic planning involves a set of procedures, policies, and framework and of course content. Beyond these basic elements, Amazon is very good at its strategic planning by anticipating future and managing its supply chain. Amazon does the best by having a formal and integrated plan in place and the process of building the plan itself turns out to be more important than the actual results. Mission and Vision It is very important to have a vision and mission to be successful for a person or an organization; In fact, the vision and mission statements are the key foundational pieces of planning as the mission statement clearly explains why the Company is into business and whats the purpose of organization is. Mission statements are based upon the following information about the Company Products and services to be offered in the market Ta regret market Differing from competing other business organizations Focusing on short term and long term business goals The purpose of vision statement and mission statements is not the same. Vision statements are different in a way that these statements are built to show where the company is being headed to (Dooms, 2013). Vision statements works as a guidelines for an organization to achieve long-term business goals. It is important to have a vision statement if the strategic planning process built takes the company towards an end goal. Amazon has had a clear focus and a solitary mission since the day it is launched. Founder Jeff Bozos has publicly referred to the Companys mission statement s the guiding force for its successful leadership decision many times in the companys history (Barbara Farman 2012). Amazon Company always has its endless commitment to the mission that is one of the major factor lead the company as a market leader. The mission and vision of Amazon. Mom Our vision is to be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Objective Amazon company main objectives are Pricing objective is to earn customer and consumer trust, not to optimize horn-term profit in dollars (Andrea James, 2009) Become the best place to buy, find and discover any product or service available online Goal The Company s ultimate goal is the customer satisfaction along with efficient corporate growth. As Amazon. Mom considers itself a customer centric company, it is obsessed with customer values. The Company not only had the goal of customer satisfaction but also it was and it has to be innovative in many ways to achieve its business expansion. Strategies and Measures Amazon with no doubt will continue to enhance its business, spread ever its brand, expand the customer base and e-commerce expertise with the goal of one stop destination to purchase any type of product in North America and around the world. Few business strategies of the Amazon . Mom are listed below Availability and Fulfillment: Even though it is difficult to deliver the products in within 24 hours Amazon still had some products which can be delivered in a day, and most of the other products takes two to 6 business days according to the consumer choice. Amazon uses e-mail to notify customers with order status under various conditio ns. One lick purchase: The Company offers its customers with a streamlined ordering process using this one click technology, which enables a customer to place an order with just one click. Secure Credit Card Payment: The Company utilizes secure server software for secure card transactions by encrypting all the sensitive information. Browsing and Searching: The Companys websites allows users to search a product with ease and find a product without any difficulty. Review and Content: The Company stores various forms of content just to enhance the customers shopping experience and motivate purchases. Industrial Analysis As the Companys main business is to sell various products and services to the customers and with e-retailing in 2002, the predicted effects were more towards the costs of distribution and changes in shopping preferences and habits, than on the ability to search and purchase online. The products and services Markets, distribution channel and customer behavior Economics of production, distribution or servicing An industrial analysis is more important for an organization as it is quite beneficial for managers to understand the competitive forces acting on and teen the organizations in the same domain (Johnson et al. 2006, app). SOOT Analysis Each and every Organization has its own strengths, weaknesses, opportunities and threats as well. SOOT analyses have been listed below for Amazon . Com. Strengths Diversification of products and services Technology and skilled personnel Strategic planning and its depth Supply Chain and logistics management Customer-centric driven and its focus on research and development Weakness Not having a physical location Low profit based Less cash flow Opportunities Growth of online shopping in most populated countries like China, India Expansion through qua sections Growth in digital media market Social networking The rats Supply Chain Failure due to weather calamities Patent infringement Dependency on vendors Natural or human disasters.

An Ethical Review Essay Example

An Ethical Review Essay Example An Ethical Review Essay An Ethical Review Essay SYNOPSIS In the imagination of â€Å"the not-too-distant† future of our world, the movie Gattaca by Andrew Niccol revolves around the technological advancement of genetics that allows society to eliminate almost all possibilities of defects in the newborns. However, Vincent Freeman, the protagonist, is a product of the obsolete method of conceiving and was born with a number of dysfunctions. He is determined to be an astronaut but with his â€Å"imperfections†, he has zero chance. Strong-willed and unrelenting, he assumes the identity of Jerome Morrow, crippled by an accident and is willing to help Vincent. Armed with DNA samples from Jerome, Vincent is in the quick run towards achieving his goal. In a sudden turn of events, the Mission Director is murdered and Vincent sloppily leaves an eyelash at the scene. He has to figure out a way to avoid stirring any suspicions, pass all DNA tests and hope that he can still follow his dreams. STAKEHOLDERS One of the stakeholders is Vincent Freeman. He has to take extreme measures in order to pursue his dream. Any slight mistakes would jeopardize his mission. Director Josef is also a stakeholder because after the murder of the Mission Director, he misleads the investigation held to avoid being a suspect himself. Another stakeholder is Jerome Morrow. As he â€Å"lends† his identity to Vincent, he could be convicted for being an accomplice of Vincent if the authorities ever discover his act. CHARACTERS AND THEIR ETHICAL DILEMMA The main villain in the story is Director Josef because he committed a murder for self-interest. Director Josef was in an ethical dilemma as he was about to murder the Mission Director. The Mission Director was going to abort the mission to Saturn’s 14th moon, Titan. To ensure that the mission will continue, Director Josef challenged his own ethics since he was also genetically engineered, claimed of not having any strains of violence in his genome. Vincent Freeman, the hero, was in an ethical dilemma when he requested the help from German, the man that introduced him to the original Jerome Morrow. He knew that he was breaking the law by doing so but he did what he had to do in order to pursue his ambition. ________________ ETHICAL ISSUES There are a number of issues that can be pointed out in the movie Gattaca. The main issue is the discrimination of a person by only the judgment of the genetic information in one’s DNA. People that are born naturally are considered inferior to the ones that are genetically engineered. This can be clearly seen in the life of the main protagonist of this story, Vincent Freeman. Vincent was born after the supposed outdated way of conceiving by his mother. With defects such as highly probable heart failure, among other complications, even his father thought that Vincent was not worthy of his name, Antonio. In fact, the name was given to Vincent’s brother, Anton, who was genetically superior to Vincent. Vincent’s earlier part of life was not too pleasant because even his own parents did not give any support when he showed a great interest in space odyssey. During the job interview, though he was fully prepared with all his knowledge of space navigation and physical sk ills, he was rejected because of his genetic inferiority. At Gattaca, those who are considered lesser in rank are only employed as janitors to tidy up the place while the rest are given the opportunity to work in Gattaca itself. Another issue ensues when Director Josef murdered the Mission Director. He committed the crime in order to ensure that the mission to Titan would still continue and he would live to see it. The investigation on the murder was led by none other than Vincent’s own brother, Anton. When an eyelash that belonged to Vincent was caught in the DNA sweep done by the police, he approached his brother and offered him protection before he was discovered, perhaps as an act of benevolence. The issue arises as this happens because it shows that even an officer of the law could sway from his own duty. According to John Rawl’s Veil of Ignorance, Anton should be fair by apprehending Vincent although they were brothers. Another issue to be pointed out is based on the character of Irene Cassini. She was the one that initially had a suspicion on Vincent about his true identity, especially when the Mission Director was murdered. When she discovered that Vincent was only posing as Jerome Morrow, it was already too late as she was already falling in love with him. As a law abiding citizen she should have gone to the police on her discovery. Instead, she kept it a secret and she even helped Vincent to conceal his true identity. Even though there are lot of legal issues that can actually be seen but the most important one to be clarified is when Vincent went to get help from German. He was aware that by assuming the identity of Jerome Morrow, he was in an obvious breach of the law. However, he still proceeded with the plan and went through the complicated procedures in order to cheat through the DNA tests that are constantly conducted in Gattaca. ________________ CONSEQUENTIALISM Consequentialism is a philosophy emphasizing that an act is considered ethical if the good consequences trumps the negative consequences. The villain, Director Josef committed a serious crime when he murdered the Mission Director. According to the consequentialist point of view, his action is ethical because as a result of it, the mission to Titan was able to be carried on. The hero, Vincent was also able to go on the mission and at last fulfil his dream. The action of Director Josef can be considered as an act of egoism but ultimately it bought enough time to ensure that the mission would proceed as it should be. By sacrificing his own liberty, he was able to give more benefits than burdens to others. In other words, his act of supposedly in self interest was actually an act of altruism, though it was still a crime. In fact, retributive justice was served at the end of the story as the police finally found out that Director Josef is the true culprit behind the murder of the Mission Director. DEONTOLOGY Deontology differs from the philosophy of consequentialism. Deontology focuses more on the rights or duties that motivate the decision or action rather than its consequences. The hero, Vincent Freeman assumes the identity of Jerome Morrow in order to infiltrate Gattaca and become an employee there as a navigator. He defied the law that clearly forbade a man of his stance to be on the list for the mission to Titan. From a deontologist point of view, Vincent is considered unethical because his rights or duties did not allow him to do such things just for the sake of his dreams. Although his action did no harm to others, from a deontologist point of view, it is considered very unethical. The law only allowed him to go as far as being a janitor at Gattaca. His job was only to clean the floors of Gattaca as he should, based on his DNA inferiority. Although he had known almost everything on space navigation by heart and had enhanced his physical skills, he had no rights to join the space p rogram, let alone be a navigator for the trip to Titan. It was not in his supposed job description. Clearly, his ambition does not justify his actions whatsoever. GOLDEN RULE The Golden Rule can qualify as a universal principle that requires us to treat others the way we want others to treat us. If I were to be in Director Josef’s position, I would not have murdered the Mission Director. I would have had a proper meeting with the Mission Director to sort things out professionally about continuing the mission to Titan. I would reason him out and try to talk to him without resorting to violence. I would have thought that the Mission Director might have a wife and kids of his own and I would not have their husband and father to leave them just like that. Furthermore, if I was the villain, even if I did commit the murder, I would immediately surrender myself to the police. The guilt of doing such cruel thing would destroy me if I just keep it just to myself. I had taken another person’s life it is truly unforgivable. Just by remembering the face of the person that I murdered would keep me up all night for the rest of my life. What if he did have his own family? How would they respond to such a horrible mishap that I was responsible for? Who would be responsible to take care of them? Imagine if someone else would do the same to me. My family would be left with no one to take care of them. Just because I made a horrible mistake, a lot of people are going to suffer. Plus, the act of taking another person’s life is up to God, the almighty Creator. Furthermore, I would be most ashamed towards my colleagues that I have been working with for many years. They would think that there maybe someone else just like me that would commit such crime to them. They would be very suspicious of everyone around them. The workplace will seem to be unsafe for them. Besides that, I am very ashamed to all members of the possible crew to Titan especially Vincent because I know how much he wanted to fly into space land on Saturn’s moon. My action might not result to the continuation of the mission but rather to an immediate halt altogether as the Mission Director was supposed to lead the whole expedition. As the Golden Rule would suggest, if I want others to hear me out and do as I say, I would have to hear and do as what they may say. Maybe none of the tiresome events would even have to happen and with much luck the trip to Titan can be continued without resorting to violence. ________________ LESSONS From what I have observed from the movie, people can go to very much extreme measures in order to achieve their goal. However, we must not do something that can harm or affect the lives of others in a bad way. We should actually be more prepared to handle hard situations in a correct and a proper way by ourselves. Irene Cassini is a good example of this. She was not genetically engineered and yet she managed to get into Gattaca. Vincent was not too patient about it and he resorted to unlawful measures like assuming another person’s life. Even if he did not get into Gattaca, he should be thankful that he had a job. I learned from this movie that there are vices that we should avoid and there are virtues that we should follow. Besides that, I learned that we must not discriminate others that are different or less fortunate than us. Discrimination comes in different forms such as age, sex or ethnicity. There are others that may have better skills or knowledge than us but just because they are different than us we should not mix with them. We should put aside our differences and find out what we have in common so that we can all work together as a good team. Vincent’s persona was a splendid example of what reality is like for us. A most valuable lesson indeed: Do not judge a book by its cover. Next, in our everyday endeavour, we should always use our aql before we do anything and think of all the consequences of the action that we were about to do. The benefits and burdens should be identified, whether it is for us or for other people. I also learned that every action will not go unjustified, whether it is distributive, compensatory or retributive justice from God. By the God’s will, the vices will be punished and the virtues will be handsomely awarded, if not now, in the afterlife. I also learned that parents should not be selective of how each of the children are treated. They all must be treated as equally as the others. Unhappy childhood could result to many complications as they grow up so it is up to the parents to make sure that they children are in the right track. Lastly, we should not practise the syaitaniyyah behaviour such as selfishness and lying because it can affect our lives in a bad way. We should also try to avoid doing things like altering our genetic codes just to be more superior because we would be changing how God intend us to be and that is sinful.